Cannes 2026Where strategymeets storytelling.
The work on screen
Film, television, and original formats — developed and produced in the Gulf, built for international audiences.
↓The work behind it
Strategy, policy, and programs for governments, institutions, and investors shaping the cultural economy.
↓The Slate
2026.
Six titles across development, production, and distribution — genre-led features, series, and shorts rooted in the region and built to travel.
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Impactful ideas need two things:
strategic clarity, and the ability
to execute. We were built for both.
The Studio
We develop and produce work that travels — features, series, and shorts rooted in the region and finished to an international standard. Financing, regulation, operations, audiences: we engage with all of it, firsthand.
The Practice
We partner with governments, cultural institutions, and the private sector to design strategies, policies, and programs — across culture, media, sports, tourism, and the sectors still being invented.
Where we work.
Eight sectors, one conviction: CULTURE IS INFRASTRUCTURE.
Entertainment & Media
Content strategy, growth, monetization, and platform plays for the streaming era.
→Sports
Major event hosting, fan engagement, commercial innovation, sports asset investment.
→Education
Policies, programs, and models that shape the next generation of regional talent.
→Economic Development
Strategies that foster investment, job creation, and sustainable industry growth.
→Public Sector
Forward-thinking policies, institutions, and impact-driven government initiatives.
→Tourism
Destination strategy, visitor experience design, long-term economic value capture.
→Culture & Creative Industries
Sustainable models that fuel cultural innovation and global cultural reach.
→Infrastructure
Urban strategies and infrastructure projects shaping the built environment.
→A record of delivery.
Enabling a world-class sporting event
Client won the bid to host a large-scale regional sporting event but lacked a clear understanding of infrastructure, hosting, and logistics needs. We delivered a comprehensive feasibility study covering market potential, infrastructure readiness, funding strategy, and stakeholder engagement.
Economic impact calculator for a film sector incentive
Built a granular economic impact model for a national film incentive program — assessing job creation, FDI multipliers, downstream industry effects, and benchmarking against global competitors. The output became the policy's quantitative backbone.
Building a national strategy for a cultural entity
Developed a 5-year national strategy for a cultural organization — mapping vision, programming pillars, audience strategy, commercial sustainability, and KPI architecture. From mission statement to year-by-year execution roadmap.
Unlocking commercial offerings for a media & broadcasting entity
Diagnosed underperforming commercial verticals across a state-affiliated broadcaster — restructured the offering, repriced inventory, redesigned the partnership model, and stood up a sales operating system that could actually be run by the team.
Best GCC Film, KSA Festival
SWIFF to LA Femme
mandate value
Across the GCC
The founders.
Fablemill was founded by consultants who became filmmakers — alumni of McKinsey, Roland Berger, and Arthur D. Little, trained at Columbia, Oxford, LSE, UCLA, and NYU, who write and produce their own slate.
Eman Alsabah
Producer and consultant with 15+ years in media and advisory. Producer on Our Home, A Small Dream, Victim 11, Firstborn. Director on The End is Here. Writer on The Skeleton Whale, Hollow.
Mariam Maki
Writer and consultant with 12+ years in advisory, script and novel-writing. Writer on Victim 11, Seventh Veil, Firstborn, Bait Al-Jinn. Two contemporary thriller novels. Three gothic fantasy novels.
Ambition,
into action.
A slate to finance. A sector to build. An institution to launch. Wherever strategy meets storytelling, that's where we work.