Meet the Team

Eman is a consultant and producer with over 10 years of experience advising creative and other industries. Currently, she is Founder and CEO at Fablemill.
Prior to founding Fablemill, Eman worked with renowned engineering firms and management consultancies for over a decade, including McKinsey & Company and AECOM. Within those companies, her focus was on entertainment, media and sports, working on mega projects with over USD 1 bn in value.
Eman holds degrees from Purdue University and New York University.

Alaa is a co-founder and children’s content specialist with over 10 years of experience in education and youth development.
Currently, she is Co-founder at Fablemill, where she focuses on creating engaging content for young audiences. Alaa's expertise lies in developing themes that enhance children's curiosity, socioemotional growth, and relationship-building skills. After a career in education and sports coaching, Alaa transitioned to media and entertainment, bringing her unique perspective on child development to content creation.
Alaa holds degrees from Purdue University and University College of Bahrain.

Mariam is a Consultant, Producer and Writer with 10+ years of experience in strategy consulting, media and entertainment.
As Head of Projects at Fablemill, she oversees all work-streams under the production and advisory units. Prior to joining Fablemill, Mariam worked with global management consultancies such as Roland Berger, where her focus was on the public sector and financial services. She brings a breadth of experience in strategy, organizational design, and implementation steering that serves to lead productions end-to-end and meet clients' corporate needs in the film sector.
As a Writer, Mariam is a novelist and scriptwriter, having authored 4 novels, a feature film, and limited series spanning the genres of psychological thriller, alternative history, and gothic horror.
Mariam holds degrees from Columbia University and the London School of Economics, as well as writing certifications from Oxford University.

Masooma is a Consultant and Content Creator with 8+ years of experience in strategic communications, tourism, and media.
As a Consultant at Fablemill, she supports public and private sector clients in media, entertainment, and tourism under the advisory unit.Prior to joining Fablemill, Masooma worked with global communication consultancies such as Consulum and BCW Global, where her focus was on supporting policy reform communications and national brand-building initiatives. She brings a breadth of experience in communications strategy, marketing, and customer experience design. As a Content Creator, Masooma specializes in narrating travel experiences and stories from her trips. She also has a newsletter focused on contemporary food cultures in the Arabian Gulf.
Masooma holds a degree from the American University in Cairo.

Ghufran is a Producer at Fablemill, specializing in stories that explore womanhood, self-identity, and societal issues.
Since joining the team in 2021, she has quickly become an integral part of the creative process, leading multiple high-profile projects. Ghufran's work spans various aspects of production, from concept development to sales strategy, with a particular emphasis on bringing diverse and authentic stories to life.
Ghufran holds a bachelor’s degree from the University of Bristol.